COVID-SAFE MARKETING + QUICK PASSES | MERCHANT MAG AD 05.2021

QUICK LINKS: _THE QUICK PASS | _QUICK ACCESS | _GET YOURS

WE TAKE YOUR SAFETY SERIOUSLY

COVID-19 has radically changed how many businesses interact with their customers: Limited face-to-face meetings, countless Zoom call sessions, and a marketing experience that is purely online and less tactile - and less personal. At Western Woods, we have felt this struggle as well. Additionally, many of our customers have expressed concern in regards to using and sharing printed assets like our brochures and line cards while the pandemic has drawn on. With that, the challenge was set: "How do you get quick and convenient access to a brochure-like experience without sharing a physical document with others?"

We've heard you and we take your safety seriously. In response to these ongoing COVID-19 concerns, our crack marketing team has developed our brand new Quick Pass Cards. Made of durable plastics, these cards can be cleaned between uses using wipes, disinfectant sprays, or sanitizers: helping to reduce the spread of harmful viruses and bacteria. As a result, you can use and share this card with added peace of mind.

MEET THE QUICK PASS

How do these cards make using brochures safer? Each card features a QR Code that grants you immediate access to our latest digital brochures using nothing other than your smartphone or tablet. But wait - it gets better...

An image of the Western Woods COVID-Safety Ad featured in the May 2021 Issue of Merchant Magazine.
THE AD: Our May 2021 'COVID Safety' ad featured in Merchant Magazine. Meet our new Quick Pass cards. Included in the image are tester QR Codes for readers to try out our new marketing digital outreach strategy.

Our Quick Pass cards are powerful and are made to last. Through the use of web coding magic, we will update the QR Codes featured on Passes each year. This grants you continued and uninterrupted access to the latest editions of our brochures for years to come. Gone are the days requesting a new brochure and waiting for it to arrive. With Quick Pass, you can just grab it, scan it, and the brochure is yours. It is that easy.

IT'S ALSO GOOD FOR THE ENVIRONMENT...

But our Quick Passes don't just promote health and convenience. Their durability and digital access also bolsters our sustainability goals. These business-card-sized wonders help us to reduce our annual paper consumption and waste volumes. This translates into fewer old brochures to toss out each year and less packaging and fuel needed to ship them as a result. And it gets better! An added benefit of using digital brochures is that we can transition to a more tech-forward marketing and marketing strategy. Starting this year we intend to offer our customers a more immersive and interactive experience. That's a win for us, a win for our customers, and a win for the environment.

QUICK ACCESS TO WESTERN WOODS BROCHURE.
ANYTIME. ANYWHERE. ON ANY DEVICE.

THE WUI QUICK PASS: Look at our new Western Woods WUI Quick Pass cards. On the front we repeat our iconic design and on the back you can find a convenient QR code and instructions. See the Brochure here.

Using an Android Device? Apple? No problem. Phone? Tablet? We've got you covered. Try out the QR Codes above and get our latest brochures now.

HOW DO YOU USE QR CODES?
Simple. Just do the following...
1. Open the camera app.
2. Hover the device over the code.
3. Tap on the pop-up.
And you're good to go.

You can also use these cards for more than accessing our brochures. Each card contains our phone number and web address so that you can easily contact us at any time.

HOW TO GET YOUR QUICK PASS

Would you like to get your hands on one of these little powerhouses? A few of them? To get some Quick Pass cards for yourself, your team, or to hand out to your customers, simply just email us or call your Sales Team member. It is that easy.

We currently have Quick Pass QR Cards for our 2021 WUI Brochure and our 2021 Full Product + Services Brochure. More Quick Pass items are on the way and we will announce them as become available.

THE BROCHURE QUICK PASS: The Quick Pass card for the Western Woods Main Brochure (front and back). Request yours today! See the Brochure here.

Thank you for your time and stay safe.

#COVIDSafe

#WeAreWesternWoods